Clicking Into Danger: Phishing Scams Have Tripled

Michael Tunstall

April 12, 2025

Ever wondered how many phishing scams your employees come across in a day? You might not want to know.

Here’s the scary bit: the number of employees clicking phishing links has tripled in the last year — and businesses everywhere are feeling the fallout.

🔁 Quick refresher: What is phishing?

Phishing is when a cybercriminal pretends to be someone trustworthy — like Microsoft, Amazon, or your bank — to trick someone into handing over sensitive info, like login details or payment info.

It often starts with an email, but increasingly it’s showing up in search results, social media, online ads, and even comments on websites.

Once an employee clicks a fake link and enters their login, that information goes straight to the attacker — and from there, your business can be wide open.

😓 Why are more people falling for it?

A few reasons:

  • Fatigue – People are bombarded with phishing attempts all day, every day. It’s exhausting to stay alert all the time.

  • Better scams – These attacks are becoming really convincing. Fake login pages, near-perfect branding… even tech-savvy people are getting caught.

  • More attack surfaces – It’s not just email anymore. Search engines, online ads, and fake apps are fair game.

And the worst part? Attackers are targeting tools like Microsoft 365, which hold huge amounts of sensitive business data. One breach can give them access to everything.

👀 Your employees: Your strongest defence — or your biggest risk

It only takes one click to cause massive damage:

  • Data breaches

  • Financial loss

  • Regulatory fines

  • Long-term reputation damage

But with the right awareness and tools, your team can become a powerful first line of defence.

✅ So, what can you do?

Start with education. Make training regular, not once-a-year. Teach your team how to spot phishing — not just in emails, but across the internet.

Then, back them up with strong security tools:

  • Multi-factor authentication (MFA) – So even if credentials are stolen, they can’t be used.

  • Up-to-date software and systems – Patch vulnerabilities before they’re exploited.

  • Cyber security policies – Clear processes around password hygiene, device use, and reporting suspicious activity.

🧠 Final thought

Phishing isn’t slowing down. If anything, it’s evolving. But the right combination of smart tools and trained people can stop these attacks before they do damage.

Worried your business might be at risk?
Let’s talk about how we can help protect your people — and your data.

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